CHALLENGES OUR CLIENTS FACED
1. Fighting against the clock. A bustling business means busy staff members. No time to write content or energy to learn industry secrets.
2. Freelancers don’t understand their industry. Externally written content can wreak of inexperience. This was a big issue our clients faced, particularly those in the B2B space.
3. LOTS OF CONTENT. NO RESULTS. Writing high-quality content is one thing. Converting readers to customers is another.
4. ADS ERODED THEIR MARKETING BUDGET. Ad campaign management is not cheap. Nor is agency-priced content writing.
HOW WE HELPED
1. A SIMPLE, CONTENT CREATION PROCESS. We provide a 10-minute brief to nail our client’s messaging and squeeze every drop of success from their content.
2. We write what we know. Whether written ourselves or by freelancers, we won’t touch a project unless we have experience in the industry.
3. Data-driven content. We ensure every piece of content falls into one of three categories: Informational, transactional, or navigational. Data is our North Star.
4. Cost-effective marketing. Business is in our blood. So, while we ensure your audience loves your content, we’re motivated by sales and ROI.
